11.06.2008

Here's How We Do It

Kansas City’s Guide to Membership

There are so many ways to promote membership in CSI. CSI has several resources on-line and our Region Chair is always available to help with ideas. Most chapters have a Membership program, or if they don’t they will soon be heading in the wrong direction!

We consider the Chapter Membership committee to be the “marketing” department, not a recruiting office. There is a difference. The Membership committee sets the stage for our members to “sell” the benefits of CSI membership. The Membership committee is not responsible to recruit new members any more than any other chapter member.

It is important that we work with the other “growth” committees, namely the Certification, Education and Technical committees. These committees do the work that CSI is known for in the construction community. They do a great job of attracting and bringing potential members to our CSI chapter. They can also invite people to join.

Help your Programs committee set up impressive presentations at the monthly meetings. These will draw members and guests. You will be ready to “ask for the sale”.

Every Chapter meeting or event is also a membership recruiting event. Make it a point to “ask for the sale” at each meeting or program. If a potential member has made it all the way to you, the least you can do is to invite them to join. Our chapter has a tradition of introducing new members and presenting their CSI pin at Chapter meetings. This past month we had a joint meeting with another construction organization and we took the opportunity to introduce our new members. Since we had not presented our new members since last Spring, the list was impressively long. There was a buzz going through the crowd about how many new members we had. That is what we want.

That is our approach. Yours may vary, but it really doesn’t have to be hard. Delegate the tasks, get others involved, and keep pushing. You’ll be surprised at your success. Good luck.

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